Oxfam IBIS Kampagne: Stop vold mod vestafrikanske kvinder og piger
Our main thought about the GoCard, was that it had to be aesthetically pleasing for the reciever. So pleasing that individuals want to take the card home and put on their fridge. We knew that the chance of individuals picking up a GoCard is low, therefor we tried to make a aesthetic GoCard so the chance of individuals taking it would be higher. Trimming down text to make sure the receiver only had to look for less than 3 seconds and still understand the message and adding a QR-code so individuals have the opportunity to donate.
